Project overview

WightRoots came to us looking to establish a clear, professional identity for their landscaping and grounds maintenance business. They needed a brand that could work seamlessly across their website, promotional materials, and work vehicles, helping them present a consistent and trustworthy image wherever they were seen. We created a distinctive logo and supporting assets, including a promotional flyer, giving the business a strong visual foundation from day one.

This new identity helps WightRoots stand out locally while presenting the business as professional, reliable, and established.

Challenges & constraints

With no existing brand in place, the challenge was turning a vision into something tangible and recognisable. The client wanted to trust the creative process, giving us full creative control while relying on our expertise to shape the look and feel of the business.

The identity needed to be practical as well as visually strong — flexible enough to work across vehicles, print, and digital platforms without losing impact or clarity.

Projects solution

We developed a clean, versatile brand identity designed to work across every touchpoint. The logo was created with real-world use in mind, ensuring it remains clear and effective on work vehicles, promotional materials, and online. Alongside the identity, we designed a flyer to support local marketing and help introduce the brand to new customers.
The result is a cohesive, professional brand that brings WightRoots’ vision to life and provides a solid foundation for future growth.