Every legendary brand starts with a connection. For this one? It started with two names and a shared obsession.

The Founders: Raven and Rye. Two lifelong friends with surnames destined for a label. Their mission? Crafting the kind of bold, high-gravity brews they actually wanted to drink.

The Concept: A handshake between heritage and grit. 🤝

The Rye: A nod to the grain that gives their flagship Red Rye IPA its signature “spice.”

The Raven: The guardian of the craft, bringing the soul of the brew home.

The Design: I didn’t want this to feel “safe.” It needed to feel permanent, like it was scorched into a wooden crate in a 19th-century shipyard.

I leaned into a Modern Heritage aesthetic: A heavy, high-contrast Blackletter wordmark for that old-world authority, paired with a brutalist, geometric Raven icon and a high-impact palette of Red, Black, and White.

Whatever the vision, Kris Will Design. ⚡️

*THIS BRAND AND ITS PRODUCTS ARE FICTIONAL*