Project Overview

Sandringham Hotel required a brand refresh to appeal to a younger demographic while still honouring its established heritage. The existing branding, which had been passed down over time, no longer reflected the hotel’s modern direction. We delivered a subtle but impactful redesign, creating a visual identity that is contemporary, considered, and better aligned with their new target audience.

Challenges & Constraints

The primary challenge was balancing modernisation with tradition. The hotel needed to evolve its look to remain competitive in the leisure sector without alienating long-term customers or stripping away its character. With limited internal capacity to manage a full-scale overhaul, the brand required a refined evolution that felt natural and purposeful rather than a jarring departure from its roots.

Project Solution

We implemented a refined brand refresh that introduced a more modern visual language. By focusing on subtle design updates and a more cohesive aesthetic, we elevated the hotel’s identity to feel fresh and inviting. This strengthened brand presence provides a visually confident foundation that positions the hotel for its next chapter while preserving its unique historical charm.